Goal: to have the very best links per subject and category
- Begin with links to the best relevant web sites you already know of.
- Users doing web search don't read, they glance! Use very short names for links to keep text simple and link density high. You can provide site descriptions in the alt text which appears when hovering the mouse cursor over a link which has attracted the user's interest.
- Compare the links on Google search to see how they compare with those you have selected, ranked and edited. Google links are a good example of raw link selection by robots. The next step is to apply human skills to evaluate this raw data. Compare to see how your selection and rating of links, along with the title and description editing you have done has added value for the end user.
- You may accept payment for link placements, but each link must be relevant and add value to the subject page.
- Use our alt text generation tool. This is the site description that the end user will see. Rewrite the alt text to make it more concise.
- Use affiliate programs to measure sales or leads, this performance metric will indicate its value to the users.
- Deep links are those which go deep into site to pages for specific products or services.
- For deep links, name the brand or domain first and then some specific service or product link, like Apple - iPod.
- Don't duplicate the same deep link on one subject page.
- Limit page size to approximately one screen full. Create a new subject page if you need more links space.
- Once page traffic grows, remove links that aren't getting clicks.
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